Marketing Intern
August 2025 — July 2026
A global technology and engineering leader providing automation solutions for industrial, commercial, and consumer markets worldwide.
Key Responsibilities
- Supported major industry events including ADIPEC, WETEX, roadshows, and Emerson Exchange through lead generation, content coordination, and on-site execution.
- Assisted in growth marketing campaigns across Control Systems and Software, supporting targeting, KPI tracking, and content development.
- Conducted market research across Energy, LNG, Power, Metals & Mining sectors to support strategic marketing initiatives.
- Coordinated customer workshops, executive visits, and cross-functional projects, developing reports, engagement materials, and follow-up actions.
Key Events & Workshops
- Emerson Exchange 2026
- Mining Discovery Workshop (Democratic Republic of Congo)
- Power Discovery Workshop (Iraq)
- ADIPEC
- WETEX
Skills Gained
Client Services Intern
July – September 2024
One of the UAE's longest-established advertising and communications agencies, delivering creative, media, and digital solutions for leading regional and global brands.
What I Did
- Supported campaign development, client servicing, and campaign coordination for regional and global brands
- Produced social content, presentations, and pitch materials across multiple campaigns
- Collaborated with designers and copywriters to translate briefs into on-brand creative deliverables
Skills Gained
Client Brands
Social Media Marketing Intern
June – September 2023
A Dubai-based event management company specializing in corporate, brand, and experiential events.
Social Content
Handled the official Instagram account of their newly opened restaurant/cafe “Picnic Basket” and created content such as reels, posters, stories etc.
SEO & Web
Learnt and developed skills in SEO by implementing content writing and website building.
Skills Gained
Marketing Intern
May – September 2022
A hospitality sustainability consultancy that works with hotels across the Middle East to support their sustainability strategies, certification support programs, and operational improvements.
Visual Content
Created visual content for The Hotel Show Dubai.
Product Catalogues
Edited vendor product catalogues and updated website product listings.
Skills Gained
Academic Campaign Projects
A selection of academic projects spanning consumer research, brand strategy, and integrated campaigns.
Apple – Content Marketing Campaign
Created a YouTube video as part of Created a YouTube video content campaign for Apple, using creative storytelling to highlight the brand’s values of innovation, creativity, and user experience.
Nike — Go Against Gravity
A group project creating an integrated marketing campaign for Nike’s Air VaporMax Spacewalk edition in the UAE, combining influencer marketing, experiential activations, and digital content inspired by the nation’s space ambitions.
Barbie — Down Syndrome Awareness
A group project developing a brand strategy to position Barbie as a leader in inclusivity through the launch of a Down Syndrome doll. The project included market research campaign strategy, and messaging to promote diversity.
CHANEL — Brand & Trend Strategy
A brand strategy project exploring how CHANEL can adapt to evolving consumer expectations while preserving its heritage. The project included consumer and market research, customer personas, trend analysis, and strategic recommendations for future brand growth.
Blue Rescue — Marine Conservation
A website design concept for Blue Rescue, a marine conservation campaign focused on ocean pollution awareness and marine protection. The project combined emotional storytelling, gamification, and interactive features to drive engagement and inspire action towards ocean conservation.
LEGO — Social Media Strategy
Developed a six-month social media strategy for LEGO using audience insights, competitor analysis, content evaluation, influencer opportunities, and paid media recommendations to strengthen digital presence and engagement.
Competitions That Sharpened My Thinking
Hackathons, pitch competitions, and innovation challenges where I put strategy and creative thinking to the test.
3rd Place Winner
Best Creative Pitch
The Bounty Challenge 2026 Hackathon – ASUS Bounty
Collaborated in a team to develop FocusB, an AI-powered student success platform designed to improve university student productivity and enable early academic support. The solution leveraged Microsoft technologies, including Azure OpenAI and Power Automate, to create personalised study plans, predict academic challenges, and support proactive intervention. Also created a fun team reel for the Content Bounty social media challenge, winning the competition for engaging event content.
Rainforest Café – Brand Pitch Competition
Collaborated in a team to develop and pitch an integrated marketing campaign for Rainforest Café Dubai. The campaign focused on increasing brand awareness and driving birthday party bookings by repositioning the brand as a fun, immersive destination for families with young children.
Top 10 Finalists
1st Place Winner
2nd Place Winner
Youth Impact Lab Competition – SERA: Food Waste Solution
Collaborated in a team for an entrepreneurial ESG challenge by ADMAF x Pearl Initiative focused on responsible consumption and sustainable innovation. Developed SERA, a smart food waste management solution designed to help hotels and restaurants in the UAE reduce food waste through data-driven insights and efficient resource management.
NoorVille Smart City – Big Think Poster Competition
Collaborated in a team to develop a smart city concept focused on sustainability, innovative infrastructure, and social inclusion in the UAE. Conducted research on location feasibility, future development trends, and alignment with national priorities while contributing to strategic planning, challenge identification, and visual storytelling for the final poster presentation.
FTLOTP (For The Love of the Planet) – Food Waste Awareness Campaign
Collaborated as part of a group to create a social media campaign for the For The Love of the Planet (FTLOTP) sustainability challenge, organised by the Institute of Sustainable Development. The campaign raised awareness about food waste while supporting a sustainable business idea competition through engaging, purpose-driven content.
MY PORTFOLIO